By Rohn Engh
Today I want to talk about the people who send you checks... photobuyers. How do you know what photos you should be sending to them, - how do you know what they need?
Since we talk with a dozen or more editors (photobuyers) a day here at PhotoSource International, -we pretty well know what's important to them, and how they go about finding the photos they need.
Now, when I say photobuyers, I'm not talking about commercial art directors at advertising agencies, corporations, and graphic houses . . .
I'm talking about photo editors in the editorial stock photography arena -book publishers, magazine publishers...
These people work within a dependable budget, -usually $50 to $150 per picture (for inside use - covers are more). That's standard. But there are two important points for editorial stock photographers to keep in mind. 1.) Most photo editors are authorized to pay more than $150 per picture (inside use) if the image is a difficult one to find. And number 2.) Photo editors don't buy just one picture; they buy many in that same subject area.